Surry Hills, Sydney · Australia
Aventra Group is a Sydney-based consumer brand studio. We identify underserved markets and build direct-to-consumer brands around them — with craft, intention, and a deep understanding of Australian customers.
Our brandsPortfolio
Luxury hair extensions designed for Australian women. From 100% Remy Human Hair clip-ins and Secret Halos to toppers and accessories — salon-quality results without the salon appointment or price tag.
Visit silkarahair.com.auWe're always researching the next opportunity. If you have a brand idea, market insight, or partnership proposal, we'd love to hear from you.
In developmentOur approach
We look for markets where Australian customers are underserved — where quality is low, prices are unjustifiable, or the experience is poor. Trends fade. Genuine gaps compound.
Every brand we build owns the customer relationship. No middlemen, no margin erosion, no dependency on wholesale channels. Direct means we control quality, price, and experience end-to-end.
Our brands run leaner than traditional operators because we use AI across customer service, content, logistics and analytics. This keeps overhead low and quality high — advantages that compound as we scale.
We build luxury-adjacent brands that don't exclude. Our products are genuinely high quality, backed by real guarantees, and priced for accessibility — not for exclusivity for its own sake.
About
Aventra Group Pty Ltd is a consumer brand holding company headquartered in Surry Hills, Sydney. We exist to build, operate, and grow direct-to-consumer brands in Australia.
Our first brand, Silkara Hair, launched in 2024 and quickly established itself as one of Australia's most-loved hair extension brands — rated 4.8 out of 5 stars by thousands of customers across the country.
We believe the next generation of great Australian consumer brands will be built by small, AI-enabled teams that can move with the speed and focus of a startup while delivering the quality and reliability of an established operation.
Get in touch
We welcome conversations with suppliers, potential brand partners, wholesale inquiries, and anyone interested in working with Aventra Group or its brands. For Silkara Hair customer service, please contact us through silkarahair.com.au.